How to Fund Your Marketing Chapter One of ...? By Ter Scott ABC Consultant

 

How to Fund Your Marketing

Marketing is just one element of your business; it’s an important element, even I would dare say the most important element. If you would like to see how you can fund the many other parts of your business, I invite you to visit my blog article here. https://askbusinessconsulting.blogspot.com/2022/04/abcfundwise-funds-so-many-purposes-for.html




Funding your marketing is very much like marketing anything else so of course you’ll see a few “repeats” here that would certainly help you get funding for other things.  Financing your business efforts can be an extremely overwhelming possibility, especially for somebody who is simply setting off into the invigorating, brazen, and new universe of any startup.

While beginning your business it is not difficult to catch up on the latest at first with the full arrangement process - settling on a business name, setting all of the desk work up, tracking down a bookkeeper, and composing a marketable strategy; and not be guaranteed to in a specific order. One should write the business plan first and a big part of that plan is figuring out the gist of your marketing (you won’t need to have it set in concrete understanding that you’ll be making smaller changes over time).

The beginning is the ideal time to begin bringing in some cash, and when the difficult work truly starts!

If you have sufficient savings or capital behind you to fund your marketing activities, you can put this book back on the shelf or not purchase it. It’s smart that you saved for your dream business but I’m going to share ways in how you will use OPM; other people’s money. When you speak to anyone successful in business, they will tell you to “keep your money”.

This material will share how you can wisely help your business project grow with some appropriate money.

You are not in (place industry type/name here) business. You are in the marketing business. Regardless of what you place between those parentheses, you are indeed in the marketing business. So, you are in the right place in getting this information. And, as your business grows, you’ll smartly assign others to do the business and you’ll oversee the marketing. There are 31.7 million small businesses in the U.S. If you are reading this and doing business in another country you can easily find the stats but I’ll tell you that at the time of this writing according to Quora.com, there are 125 million formal micro, and small and midsize businesses in the world. Since I live, do business and help others do business in the USA I’ll speak mostly about conducting business and marketing to the 31.7 million and any fortunate others who find this material.

The NFIB, The National Federation of Independent Business states that, while there is no standard definition of a “small business,” the typical NFIB member employs 10 people and reports gross sales of about $500,000 a year. The NFIB membership is a reflection of American small business.

I personally love NFIB and what the organization represents and presents to its members. I was privileged to be an area rep for the organization, mentored and trained other reps. NFIB’s organization is stellar and I strongly recommend membership to anyone involved in any business; “small” or otherwise. As a member, you’ll have access to practical and informative webinars that speak on marketing, funding and other crucial issues that could literally save your business. To get more of my thoughts about NFIB I invite you to visit my blog, https://askbusinessconsulting.blogspot.com/2021/11/ter-scotts-abc-all-solutions-known-firm.html .

Marketing is all about getting noticed; and by those that matter to what it is that you offer. Clearly you do not want to be selling pearls to pigs (because pigs don’t want to buy pearls even if they did have money in the piggy bank). To get noticed, you’ll need to create and participate in new product launches, build brand awareness, and conduct the marketing activities, which will influence your prospects to buy your offerings.

While some may insist that one must spend money to make money, no one says that it has to be your money. Next I’ll share ways to use other sources of money so that even if you have a pile of cash, you can let it sit there collecting interest and use other people’s money for your marketing.


How would you like to put away as little as $5.00 a week to build wealth? There are many ways to build wealth but I’ve never seen an opportunity to turn small acorns into giant oaks of money as with Acorn. Usually to invest in the big corps you have to invest big sums. Not so with Acorn. They show you how easy it is even to simply invest the “pocket change” created over time from the difference between your purchase and “rounding up” to the nearest dollar. Imagine 38 cents here and 47 cents there and instead of dismissing it, you can use it to fund your future. Even kids can do this to learn about money and invest in their future. Here’s a link to their site and at the time of this writing, they would fund your first $5. It really is quite unique

I’d love to know your comments on this article below. There is much more to come. To not miss any updates, consider subscribing to this blog. Also, I have a private Facebook group that is currently free to join. See it here, Announcements, Tips and Tools:  https://www.facebook.com/groups/288275058344418

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