Are your customer’s mouth’s moving, but not in the direction you’d
like?
The only real way to find out is with the Secret Patron Service™.
Hello, my name is Ter Scott. I without too much brag, will
tell you that I know a few things about marketing, about running (a good) business
and what makes up "good, bad or indifference" in product, service or customer
service; and how you can take responsibility to make the necessary small
changes to excel and improve your product or service, and exactly how to wow your customer. (I created a complete customer service course which I
presented as a course a few years back at a business college).
Those who know little about their customers know little
about marketing. I’m sure you’ve heard the phrase, “The best marketing is ‘word
of mouth’ marketing”, right? What I teach my clients is that “ALL” marketing is
word of mouth whether it is done correctly, efficiently; or not. Because regardless of
how your marketing got that person to at least walk in your door or visit your website, and hopefully to be a customer; he or she then becomes an ambassador expressing either a good or bad
report about you, your product, service and EVERYTHNG. All of this “IS” word of mouth!
Have you heard this from a business owner before, or even yourself say, “Oh I tried that, it doesn’t work for my business”? Something I’ve tried my “darndest” to ingrain in the minds of my students when I taught marketing on the college level, and also to my clients is this. “ALL MARKETING WORKS”. While in some rare cases marketing may not "work" smart marketers “test” all marketing; to tweak it and use it again until we get the results that we want, but we should not to drop it entirely. Most all marketing works but is your business up to par, and promoting good word of mouth instead of bad?
We've all heard the statistic that most businesses fail in the first several years (or in the later
years when business owners get too “successful” to watch over their “marketing”).
The reason is this. When you have a poor or mediocre product or service, presented
through a poor or mediocre customer service delivery, your marketing will just
tell the world that you have you have a poor or mediocre product or service much
faster and sooner!
And it's not the business owner's fault! As a business grows the owner gets busy with "busy-ness". And especially now with the current "labor shortage", business owners are wearing many hats.and no longer have the time to oversee "what the customer sees".
Customers size up a business almost immediately when they walk into a business. When they don't see what they want (or see what they don't want) they are quick to make a decision. The decision you don't want to see is them walking out the door.
Let's fix all of that.
My mission and intent with Secret Patron Service™ is to help you to finally get “awareness” of what is going on in your business; and through your customer’s eyes. We may not be able to "fix" everything right away but the first step to correcting something is knowing what to correct.
Inquire about an effective "mystery shop" for your business by myself or a professional I've trained. The usual procedure is that we first discuss things by phone. We then meet at a restaurant or public place other than your business for about 15 to 30 minutes. We'll determine what it is that you want to know about your customer or prospective customer. I or someone from my staff will then "shop" your place of business - "undercover" and undetected. We'll create a report from the visit and deliver it to you with suggestions. Most of the time, this ends our work until you want the service again or you decide to use our other services.
Because rates are based on the number of employees you have we're the best safety net to save your customer that there is; if you make positive corrections after we reveal our findings. Secret Patron Service™ serves a fifty mile radius of the Twin Ports area. (Mystery shops outside the area require a mileage surcharge).
Secret Patron Service™ is surprisingly affordable with many of our clients seeing a return on their investment in days and not weeks or months.
You will be impressed and totally satisfied, or you don't pay.
I look forward to working with you.
Ter Scott has been a “mystery
shopper” for big companies like Coke a Cola, McDonald’s, BP, H&R Block and
many others. He has also been a marketing “expert” for well over 40 years
having assisted companies (behind the scenes) from small single person shops to
large corporations, has created numerous logo images (Superior School District
for one; which has been used since 2000) and has taught marketing and design at
the adult college levels and continues speaking around the country on both
business and life design. He has also been a rep (and trainer) for NFIB, a
national association which cold calls up to forty businesses per day; he has
the experience to walk in any door and get the information you seek. As a side
interest he is also an “actor” appearing regularly on local stages. He
definitely has what it takes to offer you and your business this very unique
and exclusive Secret Patron Service.
